● Led UX research across 30+ interviews and diverse personas to identify pain points in pilgrimage planning, navigation, and spiritual engagement during Kumbh Mela, impacting 75M+ attendees. ● Mapped stakeholder ecosystems (pilgrims, NGOs, administrators, vendors) and prioritized key decision-makers using influence-interest matrix for targeted design interventions. ● Synthesized data into 4 strategic themes—Participatory Journeys, Pilgrimage Experience, Community-Driven Innovation, and Sustainability—to guide solution framing. ● Owned end-to-end experience design for MVP features from research to prototype. Collaborated closely with developers and mentors for iterative feedback and implementation planning. ● Delivered mid- to high-fidelity UI prototypes using Figma, backed by affinity mapping, user journeys, HMW frameworks, and multi-criteria feature assessments.

● Collaborated with a team of 10 to design and implement interactive Power BI dashboards, improving data visibility for over 5 departments and enhancing decision-making. ● Streamlined data workflows by gathering, cleaning, and transforming datasets from 10+ sources, ensuring accuracy for actionable insights and reporting efficiency. ● Engineered custom DAX-calculated fields for 5+ enterprise clients, reducing report generation time by 30% and enhancing analytics accuracy across multiple domains.