As the Content Marketer, Social Media Strategist & Web Designer for – The Happiest People of Harrisburg (NGO), I: ● Created and managed content strategies to increase awareness and donor engagement. ● Designed and executed social media campaigns, growing reach and community interactions. ● Built and maintained a user-friendly NGO website to support fundraising and project visibility. Results Achieved: ● Achieved a 12% increase in volunteer sign-ups via website calls-to-action. ● Increased Instagram engagement by 15% in the first 8Weeks. ● Boosted Facebook page reach by 20% through consistent, targeted posting. ● Grew combined social media following by 27% during the campaign period.

● Market and Audience Research:- Identified key customer segments (wholesale buyers, event planners, local retailers, supermarkets and hotels). ● Content Planning:- Created a weekly content calendar with posts highlighting product availability, promotions, delivery options and customer testimonials. ● Content Creation:- Shot videos; behind-the-scenes content and delivery day highlights. I also designed branded product images, to humanize the brand. ● Platform Optimization:- Updated social media bios, contact info, and visuals to align with brand messaging. ● Community Engagement:- Used WhatsApp Broadcast lists and SocialMedia DMs to maintain relationships and promote bulk orders. ● Performance Tracking;- Monitored post reach, engagement and inquiries to strategize monthly. Results / Metrics: ● Increased TikTok page reach by 15-20% in 3 Months. ● Boosted direct social media inquiries by 24%. ● Increased wholesale orders from social media leads by 13%. ● Gained 120+ followers from local community without paid ads.

● Brand & Audience Audit - Analyzed current social media presence and identified the target audience (young women interested in fashion, hair and beauty). ● Content Planning - Developed a content calendar with of fashion vlogs, beauty tutorials, behind-the-scenes content, and promotional posts. ● Visual Branding - Designed a cohesive style for social media content, including branded colors, fonts, and templates. ● Content Creation - Produced lifestyle imagery, styled product shots and short-form videos to showcase beauty tips and fashion inspiration. ● Posting & Engagement - Scheduled posts for optimal times, interacted with followers, and used polls / Q&A to boost engagement. ● Performance Review - Monitored analytics weekly and adjusted content based on what performed best. Results / Metrics: ● Increased Instagram engagement rate by 18% in 2 months. ● Grew Instagram followers by 310+ organically (no paid ads). ● Boosted Reels average views by 23% through consistent short-form video content. ● Increased website/product inquiry DMs by 12% from social media leads.