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Регистрация: 22.01.2026

Selene Ruscica

Специализация: UI/UX Designer | Product Designer
UX/UI Designer using narrative and visual storytelling to create meaningful digital experiences and guide users toward intentional actions. I design interfaces that combine usability, information architecture and emotional engagement, using storytelling as a tool to build trust, retain attention and support conversion-oriented journeys. My approach focuses on shaping experiences where visuals and interaction are not decorative, but strategic — helping users understand, feel and act. I work on real digital products from concept to iteration, collaborating with stakeholders and adapting design decisions to real constraints, user needs and business goals. Open to remote and international opportunities.
UI Design UX Design Web Design Adobe Illustrator HTML Figma CSS Adobe Photoshop Дизайн продукта Автоматизация процессов Flow.js Collaborative filtering AI юзабилити-тестирование
UX/UI Designer using narrative and visual storytelling to create meaningful digital experiences and guide users toward intentional actions. I design interfaces that combine usability, information architecture and emotional engagement, using storytelling as a tool to build trust, retain attention and support conversion-oriented journeys. My approach focuses on shaping experiences where visuals and interaction are not decorative, but strategic — helping users understand, feel and act. I work on real digital products from concept to iteration, collaborating with stakeholders and adapting design decisions to real constraints, user needs and business goals. Open to remote and international opportunities.
UI Design UX Design Web Design Adobe Illustrator HTML Figma CSS Adobe Photoshop Дизайн продукта Автоматизация процессов Flow.js Collaborative filtering AI юзабилити-тестирование

Портфолио

Illustrated Personal Website (work in progress)

Designed an illustrated, immersive portfolio aligned with the client’s professional goals. Defined interaction concept and motion behaviors and night/day visual modes. Collaborated with the developer to support a React-based implementation.

The Art House

Website redesign of a charity website, centered on core user flows and converions.

Caffeinated ink

I designed an end-to-end mobile & desktop website, covering the entire UX/UI process from client brief and user research to a fully new design system and a custom admin dashboard. The project focused on building a clear, intuitive, and technically simple interface, validated through user testing to ensure usability and consistency across platforms.

Скиллы

UI design
UX design
UI Motion (micro-interactions)
Adobe Suite
Figma
Copywriting
User Research
User testing
wireframing
prototyping
Figma
Framer

Опыт работы

UX/UI Designer
с 01.2025 - По настоящий момент |Freelance Job
UX Design, UI Design, User Research, User Interviews, User testing, User Interface, UI Design, Prototyping, Figma, Adobe Suite, AI Product Design, Multi-agent UX, Information Architecture, User Flow
Caffeinated Ink – Web Design & Admin Panel ● Designed an end-to-end website experience, including booking flow, content structure, and conversion paths. ● Defined information architecture for customers and business owners, balancing usability and operational needs. ● Created a lightweight admin panel for managing pricing, availability calendar, and promotional offers. Prepared design system, flows, and assets for developer handoff. Illustrated Portfolio – Full-Stack Developer Personal Website (in progress) ● Designed an illustrated, immersive portfolio aligned with the client's professional goals. ● Defined interaction concept, motion behaviors, and day/night visual modes. ● Collaborated with the developer to support a React-based implementation.

Образование

UX/UI Design (Магистр)
2021 - 2025
start2impact

Языки

ИтальянскийРоднойАнглийскийПродвинутыйИспанскийБазовый