● Led the brand refresh during the company’s transition from B2C to B2B, developing a new visual identity to support its repositioning. ● Contributed to the reintroduction of the brand by crafting a cohesive and engaging design language aligned with its new audience. ● Designed 40+ assets for social media, website, and product interface, supporting consistent brand rollout. ● Collaborated with marketing, product, and sales teams to ensure visual alignment across platforms and customer touchpoints.

● Developed custom illustration and design assets for product and marketing, which include visuals for the mobile app and website. ● Created clear, visually engaging infographics to communicate medical terms and promote health awareness across digital channels. ● Translated complex and sensitive health content into accessible visuals using a combination of illustration and mixed media. ● Contributed to building a trusted, empathetic brand identity by aligning visual communication with the company’s health education goals.