● Competitive analysis of direct and indirect communication strategies. ● Elaboration and deployment of a communication plan based on competitive insights got from the analysis that was made. ● Design of marketing materials: pitch decks with PowerPoint, newsletter template. ● LinkedIn post writing and publishing based on the communication plan, that would serve to boost the engagement. ● Website mock-up design in Figma (test bench service page). ● Conception of a video for the presentation of a service.

● Benchmarking similar websites to analyze the type of content they present, their structure, and other aspects. ● Proposing a structure based on the website analysis previously conducted. ● Organizing digital files.

● Creation of a fashion magazine: Creation of a fashion magazine: layout (InDesign), search for images for the mood board and presentation of the project.