● Conducted in-depth analysis of e-commerce performance metrics (sales, glance views, conversion rates) across Amazon platforms in LATAM, US, and Europe. ● Created and maintained digital shelf analytics dashboards to support product visibility and performance tracking. ● Led AI-driven content optimization projects, focusing on A+ content, image enhancements, and keyword integration. ● Streamlined analytics reporting processes using Excel and Python, improving reporting speed and accuracy. Tasks Solved: ● AI content optimization contributed to achieving an average 40% increase in conversion rates. ● Leveraged data-driven insights to drive e-commerce growth, resulting in a 15% increase in digital shelf visibility and a 10% uplift in SKU performance across key global markets within one year. ● Created strategic reports that helped clients improve their Amazon presence, using data to recommend pricing, content, and advertising improvements. ● Reduced report generation time by 20% through optimized workflows, enabling faster decision-making for clients.

● Products launching, with taking cross-functional responsibilities for driving marketing and retail marketing departments to meet marketing timelines and delivery (SMM content, POSM materials, etc). ● Executing go-to-market plan for Xiaomi AIoT products with short- and long-term marketing strategies, including pricing, promotional activities, product positioning, competitive analysis and market research. ● Product introducing, receiving, and monitoring data and the overall managing of a product's life in consumer electronics. Tasks Solved: ● Ten Xiaomi AIoT products successfully launched. ● Developed effective promotional campaigns for offline (DNS, Mvideo, Svyaznoy, Beeline, DYI) and online (WB, Ozon, Citilink) retail channels, which contributed to sales growth by +150%, with hot season and other promotions (Cyber Monday, Gender Holidays, Back to School, NY). ● Achieved the market share of 25% for Xiaomi IP cameras (#1 in the Russian market) and the market share of 30% for Xiaomi Sports category (#1 in the Russian Market).

● Market & Competitive product investigating ,monitoring the dynamics of competitors and analyzing competitiveness of smart phones. ● Multi-departmental communication and coordination, obtaining product information in advance according to project requirements, tracking certification progress, managing project risks, and ensuring smooth launch of the products. ● З products successfully launched. ● Conducted Russian smartphone market analysis (using GFK data), which contributed to increasing realme share to 10% on the Russian smartphone market.

● General product data analysis. ● Product certification management. ● General documents translation.